In China, sober-curious young people challenge a tradition of heavy drinking

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Democracy Dies in Darkness

Alcohol has been a fixture of professional and social life in China for decades, but a new generation is resisting pressure to drink excessively — or at all.

July 28, 2026 at 6:00 a.m. EDT2 minutes ago

A woman sips a tea beverage in Beijing in 2024. Growing numbers of young people in China are reducing alcohol consumption for health, fitness and financial reasons. (Jade Gao/AFP/Getty Images)

At most weddings that makeup artist Chen Xue works these days, guests no longer toast the newlyweds with alcohol.

“It’s perfectly normal,” said Chen, 27. “Who wants champagne when you can have bubble tea?”


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